Complete this month's Continuing Education questions to qualify for extra NZ College of Pharmacists credits. go
Last month's answers here
By Ramy Burjony
Health professional or shop trader?
28 July 2010
2 comments
This question arises in response to queries whether it is okay to discount certain pharmacy...
Good old Pharmac
21 July 2010
Every so often when the fax machine goes off and the letterhead reads Pharmac, I wish for some...
Let's talk ethics
14 July 2010
As the football world cup came to a close, there were incidents that raised controversy. This led...
Who are we?
Pharmacy Today is the leading pharmacy publication in New Zealand.
Recent independent research* shows that Pharmacy Today has virtually saturation market coverage, with 97% of pharmacists and pharmacy staff reading the publication each month.
* In June 2007 UBM Medica (NZ) Ltd (formally CMPMedica (NZ) Ltd) commissioned the Dept of Commerce, Massey University, to conduct an independent survey of pharmacist and pharmacy staff readership of Pharmacy Today and NZ Pharmacy.
Vital Statistics
How big?
A3, four-colour
How often?
Monthly
Who reads it?
Community and hospital pharmacists and pharmacy staff, plus pharmacy students, IPA pharmacists, government agencies and the pharmaceutical industry.
How many?
Most pharmacies receive multiple copies. Total print run approx 3000.
Read our latest Readership Survey (powerpoint file). A complete copy of this survey is available from Vivienne Fraser
Editorial
A mix of news, business management, retailing advice and drug education for both pharmacists and pharmacy assistants.
Specialised sections:
- Clinical Pharmacy - drug updates and other continuing education for pharmacists. Pharmacists who answer the continuing education questions qualify for College of Pharmacists continuing education credits.
- Shoptalk - news, features and drug information for pharmacy assistants
Features:
- Regular features
- Company profiles. A one or two-page advertorial feature, written by Pharmacy Today journalists. A great opportunity to tell pharmacists about the direction your business is heading in partnership with pharmacy, and the people in it. Run-Ons on heavier stock available.
Other Pharmacy Today Publications
Healthcare Handbook incorporating the OTC Products Guide
An information and selling guide for pharmacy assistants. (Display advertising available in this annual publication).
Content covers background information, including treatment options, advice for customers, warning signs plus step-by-step guide to know when to refer a sale to the pharmacist. The OTC Products Guide provides easy reference pack shot as well as detailed information on use, contraindications, precautions and adverse effects.
The 2008 Healthcare Handbook is an essential guide to a broad range of common conditions with reference to the appropriate OTC product options.
The Handbook is:
- an essential OTC medicines reference text in the Pharmaceutical Society’s list of required equipment and reference resources in every pharmacy
- a recommended text for students at Otago and Auckland Schools of Pharmacy
- recommended by PITO as a text for Certificate in Pharmacy students (Assistant and Technician)
Distribution: One copy distributed free to every pharmacy. Additional copies NZ$64.95 available on subscription.
Click here to subscribe to Healthcare Handbook